Services · Multi-location
Confidential Client
Channel — Google Ads — Search & Performance Max
900+ leads generated on just $1.7k in ad spend — a $1.65 CPA.
A multi-location services client needed high lead volume without blowing out cost per acquisition. We built and managed a Google Ads program end-to-end — keyword strategy, ad copy, landing page alignment, and daily bid and budget tuning — to keep CPA remarkably efficient at scale.
- Structured campaigns around high-intent search terms with tight ad-group themes.
- Wrote and tested responsive search ads focused on the client's strongest offers.
- Layered Performance Max to expand reach across Search, Display, and YouTube inventory.
- Optimized daily against lead volume and CPA, killing waste and doubling down on winners.
Leads
951
Ad spend
$1.57k
CPA
$1.65
Timeframe
28 days
Results reflect a 28-day campaign window across active Google Ads campaigns.