Meta advertising

Meta ads that turn budget into pipeline.

Facebook and Instagram lead campaigns designed, launched, and optimized in-house — built to move real business metrics, not just impressions.

Services · Local

Confidential Client

Channel — Meta (Facebook & Instagram) Lead Ads

60 qualified leads in 30 days on a $15/day budget — driving $250k in bids.

A local services client came to us needing a steady pipeline of qualified estimate requests without a big media budget. We built and ran a Meta lead campaign end-to-end — audience research, creative, copy, lead form, and daily optimization.

  • Positioned the offer around a clear, low-friction estimate request.
  • Built lookalike and geo-targeted audiences tuned to the client's service radius.
  • Iterated creative and hooks weekly based on cost-per-lead and lead quality.
  • Delivered leads directly into the client's inbox with instant notifications.

Leads generated

60

Timeframe

30 days

Ad spend

$15/day

Pipeline generated

$250k

Results reflect a single 30-day campaign window.

Services · Local

Confidential Client

Channel — Meta (Facebook & Instagram) Lead Ads

45 qualified leads every month on a $25/day Meta ad budget.

A growing service business needed a reliable, repeatable lead flow without stretching their marketing budget. We designed a Meta lead-ads campaign that kept cost-per-lead low while maintaining quality — then optimized it month after month.

  • Built a simple, high-converting lead form to remove friction from the signup process.
  • Tested audience stacks combining interest, behavior, and lookalike targeting.
  • Refreshed creative weekly to combat ad fatigue and keep CTR strong.
  • Tracked lead quality feedback and doubled down on the highest-performing angles.
Meta Ads dashboard showing 45 leads in 30 days at $25/day.

Leads per month

45

Ad spend

$25/day

Channel

Meta

Campaign type

Lead Ads

Results reflect a sustained monthly average across active campaign windows.

Services · Local

Confidential Client

Channel — Meta (Facebook & Instagram) Lead Ads

50 qualified leads per month generated on just $15/day in ad spend.

This client needed volume without sacrificing lead quality. We built a Meta campaign around a compelling estimate-style offer, paired it with fast follow-up notifications, and dialed in the creative until the funnel delivered consistently.

  • Focused the offer on a free, no-commitment estimate to maximize conversion.
  • Used retargeting and lookalike audiences to scale beyond the warm audience.
  • Optimized daily for the lowest cost per qualified lead.
  • Connected leads directly to the client's CRM for instant response.
Meta Ads dashboard showing 52 leads in 30 days at $15/day.

Leads per month

50

Ad spend

$15/day

Channel

Meta

Campaign type

Lead Ads

Results reflect a sustained monthly average across active campaign windows.

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