Healthcare · 2026
Vantage Healthcare
A calm, trust-forward marketing site for a mobile primary care practice that brings the comprehensive office visit to residents of assisted living, skilled nursing rehab patients, and patients recovering at home.
Overview
- Brand direction
- Web design
- Development
- Program storytelling
- Partner & family flows
- Portal enrollment path
Vantage Healthcare takes the comprehensive office-based primary care practice mobile — visiting assisted living communities, skilled nursing facilities, and patients at home. The site had to speak to two different audiences at once: the SNF partners evaluating a co-delivery care model, and the residents and families navigating enrollment.
We designed a calm, editorial site that leads with Vantage's promise, gives each audience a clear path, and turns interest in the Resident & Family Portal into a guided, step-by-step enrollment.
The challenge
Explain a modern mobile primary care model to two audiences — clinical partners and families — without diluting either message.
Our approach
A calm, editorial layout with distinct paths for SNF partners and for residents and families, and a guided enrollment flow that makes the next step obvious.
Program pillars we designed around
Care, brought to the patient
A hero that leads with Vantage's core promise — comprehensive primary care, delivered onsite — in one confident line.
Two audiences, one clear path
Distinct journeys for skilled nursing partners and for residents and families, so each visitor lands on the content that answers their question.
Programs made legible
Chronic Care Management, the Enhanced Physician Model, and the virtual night-and-weekend service explained in plain, patient-friendly language.
Enrollment as the north star
A guided, step-by-step path to the Resident & Family Portal — turning interest into an enrolled patient.