Barbershop · 2025
N. Fadez Barber Studio
A confident, editorial site for a Newton, MA barber studio — built around precision cuts, per-barber booking, and the kind of hospitality that has clients driving over an hour to sit in the chair.
Overview
- Brand direction
- Web design
- Development
- Per-barber booking
- Gallery & IA
- CMS setup
N. Fadez isn't a walk-in mill — it's a small, high-craft studio where each barber has their own following. The site had to feel like the shop itself: sharp, confident, and unmistakably local, with booking that respects the way clients actually book.
We led with a bold, editorial hero, a Meet the Team section with a dedicated Book Now per barber, a work-first gallery, and a persistent phone number and address for the regulars who just want to call.
The challenge
Give a boutique barber studio a site that matches the quality of the work in the chair — and route new clients to the right barber without adding steps to the booking flow.
Our approach
An editorial, high-contrast layout with big gallery imagery, per-barber Book Now buttons, and the essentials — location, hours, and a tap-to-call phone — treated like design elements, not afterthoughts.
What we designed around
Book by barber
Each barber — Nick, Gustavo, and Brandon — gets a Book Now that routes directly to their chair, not a generic queue.
The chair speaks for itself
A gallery-forward layout puts the work first — precision fades, tapers, and lineups shot in the studio.
Social proof, up front
Rotating five-star reviews from real clients — the kind that make people drive an hour for a cut.
Location, hours, and a phone number
The essentials treated like design elements: address on Washington St, tap-to-call, and clear Tue–Sat hours.
"Easily best cut I've had. I drive over an hour and it's worth it every time."