Nonprofit · 2025
Mobile Whinnies
A warm, mission-forward site for a nonprofit that brings free equine-assisted learning to schools, libraries, senior centers, and hospitals — powered by a herd of very charismatic miniature horses.
Overview
- Brand direction
- Web design
- Development
- Program templates
- Donation flow
- CMS setup
Mobile Whinnies runs completely free equine-assisted learning (EAL) programs — reading with horses, math with horses, and equine-assisted activities at senior centers, hospitals, and local businesses. The site had to feel as gentle and welcoming as the programs themselves while still moving families, partner sites, and donors to act.
We led with big, joyful photography of the herd, wrote clear paths for the three core audiences — sites that want a visit, people who want to meet the team, and donors and sponsors who keep the programs free — and built a donation flow that never gets in the way of the story.
The challenge
Communicate a fairly unique service — miniature horses visiting schools, libraries, and senior centers — in a way that feels credible to institutional partners while still capturing the warmth and joy that makes the programs work.
Our approach
A photo-forward layout with clear program cards, gentle typography, and distinct entry points for site visits, meeting the team, sponsorships, events, and donations — so every visitor finds their next step in one scroll.
Program pillars we designed around
Site visits & programs
A clear path for schools, libraries, senior centers, and hospitals to request a free equine-assisted learning visit.
Reading & math with horses
Dedicated space for the flagship programs — experiential learning built around calm, curious miniature horses.
Meet the team
Warm profiles for the horses and humans behind the magic, giving families and partners a face to trust.
Donations & sponsors
A frictionless donate flow and a sponsor track that keeps every program free for the communities served.
About the organization
Free equine-assisted learning, powered by miniature horses.
Mobile Whinnies is a nonprofit that provides completely free programs to schools, libraries, and other community sites for equine-assisted learning with miniature horses. Engaging, experiential sessions built around reading and math turn a normal school day into something kids talk about for weeks.
Beyond classrooms, the team brings equine-assisted activities — meet-and-greets and stretch-n'-flex sessions — to senior centers, hospitals, and local businesses, addressing the health and wellness of the wider community.
"Engaging, experiential learning with horses — in a fun, relaxed atmosphere."