Construction · 2025
International Builders, Inc.
A craftsmanship-forward marketing site for a 30-year custom-home builder working across Greater Boston, Cape Cod, Rhode Island, and overseas — where the portfolio is the pitch.
Overview
- Brand direction
- Web design
- Development
- Photography direction
- Project archive IA
- CMS setup
International Builders has been building since 1994 — custom homes, gut renovations, kitchens and bathrooms, and commercial spaces. The old site under-sold the work. The new one had to feel like walking through the projects themselves: unhurried, tactile, and deeply crafted.
We led with a large-format photography hero, a clear "Book an Estimate" CTA in the header, and four service gateways funneling toward a growing featured-projects archive — from Beacon Hill and Wellesley to a cliffside build in Saint-Barts.
The challenge
Present 30 years of custom builds without turning the site into a spreadsheet — while keeping the tone honest, grounded, and worthy of the craftsmanship on display.
Our approach
Editorial photography, generous white space, and a scalable project archive — each project routable to its own case page — plus persistent contact cues for the homeowner beginning an estimate.
Program pillars we designed around
Craftsmanship, front and center
A full-bleed, photography-first hero that lets the finished work speak before a single line of copy.
Four core services
Custom homes, remodeling, kitchens & bathrooms, and commercial spaces — each with a dedicated gateway and gallery.
A serious project archive
A scalable featured-projects grid built for a 30-year catalog: Wellesley, Beacon Hill, Chatham, Saint-Barts, and beyond.
Trust at every scroll
Homeowner testimonials, decades of tenure, and clear regional reach across Greater Boston, Cape Cod, RI, and overseas.
About the company
Where craftsmanship still counts.
Since 1994, International Builders, Inc. has proudly built custom homes and renovated historic properties across Greater Boston, Cape Cod, Rhode Island, and overseas. Over 30 years of industry experience, and a reputation built one project at a time.
The team specializes in start-to-finish custom homes, remodeling, kitchens and bathrooms, and commercial spaces — with a portfolio spanning Beacon Hill townhouses, a Chatham waterfront estate, and a cliffside paradise in Saint-Barts.
"They brought all of our ideas to life and were meticulous with every detail. Our home is a reflection of their hard work and dedication."