SaaS · Youth Sports
Fundrraise
A platform built for high school sports teams to fundraise through events and email marketing — designed to be simple, efficient, and easy for coaches, parents, and players to use.
Overview
- Product strategy
- Platform design
- Custom web app
- Event fundraising flows
- Email marketing tools
- Coach & parent UX
High school sports programs live and die by their fundraising, but most teams are stuck piecing together generic tools — sign-up forms here, a mailing list there, a spreadsheet somewhere else. Fundrraise was built to replace that patchwork with a single, focused platform.
We designed and built the product around two things teams actually do to raise money: run events and send email. Everything else — rosters, sharing, tracking — supports those two motions, so a coach or team parent can launch a real campaign in an afternoon.
The challenge
Give high school teams a way to fundraise that doesn't require a marketing background, a stack of tools, or hours of setup — and make it feel purpose-built for their season.
Our approach
A focused SaaS platform with two clear pillars — events and email — wrapped in a UX that respects the reality of volunteer coaches and busy team parents.
What we designed the platform around
Events that fundraise
Purpose-built event flows so teams can launch a fundraiser in minutes — not weeks of planning meetings.
Email built in
Simple email marketing tools designed for coaches and team parents — no separate marketing platform required.
Made for teams
Roster-aware fundraising so every player and family has a clear role in the campaign.
Efficient by design
A focused workflow that respects volunteers' time — set it up, share it, and watch results roll in.