Nonprofit · 2025
BeaverTUF Foundation
A storytelling website for a 501(c)(3) foundation rallying southern Utah around the recovery of the Tushar Mountains after the Cottonwood Fire — built to drive donations and keep the community informed.
Overview
- Brand strategy
- Art direction
- Web design
- Development
- Custom backend
- Admin dashboard
- Copy support
- CMS setup
BeaverTUF was formed in the wake of the Cottonwood Fire, a wildfire that reshaped the mountains and communities of Beaver County, Utah. The foundation needed a public home the day it launched — a place to explain its mission, accept donations, and keep neighbors updated as recovery unfolds.
We built a calm, editorial site anchored in landscape photography and a warm, earthen palette. The goal wasn't spectacle; it was trust. Every section is written to invite the reader in and give them something concrete to do next.
The challenge
Launch a credible nonprofit presence quickly, in the middle of an active recovery, without leaning on generic disaster-relief tropes. The site had to feel local, personal, and built for the long haul — not just the news cycle.
Our approach
We led with the landscape and the people who love it. A serif display face carries emotional weight; a spare sans handles the details. Clear section headers ("Who we are", "Our purpose", "Hope in action") give the story a rhythm donors can follow.
Program pillars we designed around
Soil stabilization
Stabilizing burned slopes and ridgelines to prevent landslides and secure terrain for regrowth.
Erosion control
Barriers and targeted interventions to reduce runoff, retain topsoil, and protect waterways.
Water quality
Restoring natural filtration and monitoring stream health across the Tushar watershed.
Habitat restoration
Replanting native species and rebuilding wildlife corridors across the recovering landscape.
1
Launched in time for the initial press cycle
6
Program pillars mapped into a clear IA
100%
Content managed by the BeaverTUF team
Behind the scenes
A custom backend and dashboard built for the BeaverTUF team.
The public site is only half the story. We also built a secure, custom backend and admin dashboard that lets the BeaverTUF team manage the foundation day-to-day without touching code.
The dashboard gives them a single place to update site content, track engagement, manage donor and volunteer records, and publish news updates. Everything is tied to the live site, so changes appear instantly and the team stays focused on recovery work instead of wrestling with tools.
Content management
Update pages, announcements, and program details through a clean, purpose-built interface.
Donor & volunteer records
Track supporters, manage contact info, and keep outreach organized in one place.
Real-time updates
Publish news and milestones so the community always sees the latest progress.
Secure access
Role-based logins keep sensitive foundation data protected and team workflows clear.
About the organization
A foundation born from love of the Tushars.
BeaverTUF is a 501(c)(3) foundation dedicated to supporting the community of Beaver, Utah. Its formation was inspired by Eagle Point Resort owner Shane Gadbaw, who has long wanted to give back to the southern Utah community he holds dear. The devastation of the Cottonwood Fire created an immediate opportunity for impact — and the urgency to formally launch the organization.
In the short term, BeaverTUF is focused on recovery: funding restoration, response, and community needs that fall outside insurance, FEMA assistance, or other public funding. As the community moves from rebuilding to renewal, the foundation will expand into Shane's original vision — investing in Beaver County's youth through programs, partnerships, and scholarships.
Beaver
The town and the people at the center of the story — a community that shows up for its neighbors unconditionally.
Tushar
The mountain range they call home. The watershed, ridgelines, and forests the Cottonwood Fire ravaged.
Unity
The bond between people and place — restoring what was lost and building a future worth inheriting.
The path forward
Recovery is measured in seasons, not headlines. Each milestone is guided by the needs of the land and the people who love it.
- 01
Immediate stabilization
Emergency soil barriers, hazardous tree removal, and watershed protection to stop further damage after the fire.
- 02
Ecosystem renewal
Replanting native species, restoring wildlife corridors, and rebuilding the natural systems the Tushars depend on.
- 03
Long-term stewardship
Ongoing monitoring, maintenance, and adaptive management to ensure the landscape heals stronger than before.
- 04
Community resilience
Supporting families, strengthening local partnerships, and building a future where people and place thrive together.
"We won't do it all at once. We'll do it together."