Nonprofit · 2026
The Baldino Foundation
A storytelling-first nonprofit site built to support Anthony Baldino and his family through his ALS journey — while raising awareness, hosting community events, and rallying support.
Overview
- Brand direction
- Web design
- Development
- Storytelling & copy
- Event pages
- Donation flow
Anthony Baldino is 28 years old, from East Brookfield, MA. Late in 2024 he began noticing muscle twitches, cramps, and issues with balance; months of testing led to a diagnosis of ALS and CIDP. The Baldino Foundation was created by his family to help him navigate the financial, medical, and everyday challenges of ALS — and to share his story.
The site had to hold two things at once: the weight of the diagnosis, and the hope of the community around him. We led with cinematic imagery from the first community event, Anthony's own words on the story page, and a single, unmistakable path for anyone ready to help.
The challenge
Tell a deeply personal story with dignity — while still functioning as a hard-working fundraising and events hub that families, friends, and strangers could all use.
Our approach
Editorial pacing, Anthony's voice throughout, a warm blue palette, and a clean structure for events and giving — so momentum from any single visit could turn into real support.
Program pillars we designed around
Story first
A cinematic hero and long-form narrative that put Anthony's voice — not the disease — at the center of the site.
One clear ask
A persistent Support Anthony CTA in the header and hero, funneling every visitor toward the moment that matters most.
Events that fill up
Dedicated pages for the golf tournament and community fundraisers — dates, details, and sign-ups without friction.
Awareness beyond the family
An ALS-forward information layer designed to educate visitors and grow a community around the fight.
About the foundation
A journey of hope and resilience.
The Baldino Foundation exists to help Anthony and his family navigate the financial, medical, and everyday challenges of ALS while sharing his story to raise awareness, inspire action, and build a stronger community around those affected by this disease.
Through community events, fundraising efforts, and a growing platform of storytelling, the foundation channels every dollar and every hour into the fight — and into keeping Anthony's spirit at the center of it.
"My hope is that by sharing this journey, we can inspire people to get involved, support one another, and continue the fight against ALS."