Salon · 2025
Hair by Ashley Piazza
An editorial, booking-forward site for a modern hairstylist known for effortless lived-in color, perfectly blended blondes, and seamless extensions — a decade of expertise wrapped in a warm, personal brand.
Overview
- Brand direction
- Web design
- Development
- Booking integration
- Service menu IA
- CMS setup
Ashley has spent more than a decade building a client list that keeps coming back for her honest approach and attention to detail. The site needed to feel like sitting in her chair — collaborative, calm, and confidence-building — while making booking a two-tap experience.
We led with a soft, editorial layout, a persistent Book Now, a transparent service menu with pricing, and dedicated space for FAQs, policies, and reviews — so every guest arrives prepared and every visitor knows exactly what to expect.
The challenge
Translate a decade of hands-on expertise into a personal brand site that feels editorial without feeling cold — and remove every point of friction between a first-time visitor and a booked appointment.
Our approach
A warm, magazine-style layout with big salon photography, a clear service menu with pricing up front, and a Book Now call-to-action that follows guests through every scroll.
What we designed around
Book Now, front and center
A persistent Book Now call-to-action so new and returning guests can secure an appointment without hunting for it.
Menu you can read
A clean, scannable service menu — color, extensions, cuts, and extras — with pricing shown up front to build trust.
Meet Ashley
An About section that centers Ashley's story, philosophy, and decade of experience — the reason clients keep rebooking.
FAQ, policies, and reviews
Dedicated space for the 48-hour cancellation policy, prep FAQs, and social proof — so every guest arrives ready.
"Hair that feels just as good as it looks."