Commercial Real Estate · 2026
50 Redfield Boston
A distinctive, leasing-forward marketing site for a Boston commercial property — positioning the building, its available spaces, and its neighborhood for the tenants and brokers evaluating their next move.
Overview
- Brand direction
- Web design
- Development
- Property storytelling
- Availability presentation
- Leasing inquiry flow
50 Redfield is a Boston commercial property with a distinct identity — and the site needed to match. Beyond specs and square footage, the design had to give the address a voice: confident, contemporary, and unmistakably its own.
We built an editorial marketing site around a bold hero, availability information that reads at a glance, and a location story that positions Boston as part of the offering. Every section is engineered to move a serious visitor toward a leasing conversation.
The challenge
Give a Boston commercial property a marketing home with a distinct voice — one that attracts modern tenants without abandoning the clarity brokers expect.
Our approach
A bold, editorial layout with a place-first hero, clear availability presentation, and a persistent inquiry path — turning attention into a qualified leasing conversation.
Program pillars we designed around
An address with a point of view
A confident, place-first hero that establishes 50 Redfield as a distinct Boston address — not just another available building.
Space that reads at a glance
Suite information laid out with clarity — floor, square footage, availability — so brokers can qualify the fit in seconds.
Boston as backdrop
A neighborhood and access story that positions the building inside the daily rhythm of the city.
One obvious next move
A calm, persistent inquiry path that meets serious interest with a direct line to the leasing team.